More than 20% of the fruits and vegetables grown in America never make it off the farm because they aren’t perfect enough for grocery store standards. This results in billions of pounds of wasted produce every year. We’re talking about produce that is just as nutritious and delicious but looks a little different. With so many delicious fruits and vegetables going to waste, we decided we had to do something.
Imperfect fights food waste by finding a home for ‘ugly’ produce. We source it directly from farms and deliver it to customers’ doors for 30-50% less than grocery store prices. Our subscription produce box is affordable, convenient, customizable, healthy, and delicious. But Imperfect is bigger than just the box. By eating ‘ugly,’ you’re helping build a more sustainable and effective food system. You’re helping fight food waste. You’re ensuring farmers are rewarded for their full harvest with less wasted land, fossil fuels, and water. You’re improving access to healthy food. You’re creating fulfilling careers for employees. With every bite into a misshapen apple or crooked carrot, you’re helping shape our world for the better.
In a world obsessed with perfection, we’re here to show the beauty in imperfection. We’re here to make a statement that our differences are what make us beautiful. We invite you to join our community and help us build a less wasteful world that’s as beautiful as it is delicious!
As a college student, our CEO, Ben Simon, noticed that a lot of food was going to waste in the cafeteria at the University of Maryland. To address this problem, he founded the Food Recovery Network, a nonprofit dedicated to preventing waste on college campuses across the country. Since its founding, the FRN has expanded to over 180 colleges and universities. Ben Simon met co-founder Ben Chesler during his work at with the FRN, and together they scaled the organization nationwide. During a trip to California in 2015, Ben and Ben met their third co-founder, Ron Clark. Ron had spent decades working in the produce industry, most recently working for the California Association of Food Banks. At the CAFB, Ron developed the “Farm to Family” program that now sources 125 million pounds a year of "ugly produce" to the food banks within the state of California. Through this work, Ron had built out a supply chain of 70 to 80 California growers and had been sourcing a large amount of "ugly" produce. Yet he realized that the quantities that he was getting to food banks were still a drop in the bucket compared to the billions of pounds that never left the farm and ended up going to waste. Ben, Ben, and Ron realized that together they could make an even bigger impact by sourcing ugly produce directly from farms and delivering it at a discount to customers homes. They joined forces and founded Imperfect on August 8th, 2015, with the vision of finding a home for the billions of pounds of ugly produce that go to waste each year in California alone.